Hello there. This is us.

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Strategy and Creative Director

My Approach

"My approach is built on a diverse academic and 30 years experience, spanning advanced business majors and legal training. This multi-disciplinary background allows me to translate complex corporate structures, fintech innovations, and fast-moving consumer goods (FMCG) into clear, high-impact market positioning. I work directly at the fiduciary level, ensuring that your brand strategy serves as a robust, resilient engine for sustainable commercial growth.

My Qualifications

I earned a B.Comm in Marketing Cum Laude, with additional majors in psychology, economics, and finance. My second degree, B.Proc, was pursued thereafter and I qualified,,,. While the strategy behind my work is rigorous, data-driven, and highly invested in consumer behaviour, the partnership itself is collaborative and straightforward.

My Experience

I believe that the most powerful strategies are rooted in clarity, authentic narrative, and institutional intimacy. Whether we are launching a new product into formal retail networks or auditing a legacy brand's market perception, my goal is to distil complexity into absolute execution.

Every business has a distinct ecosystem and a unique story to tell.

My Clients

Woolworths, Bravura, Bridge Capital, Noah Capital, Mugg and Bean, Proudly South Africa, Iona, Beaumont Family Wines, DGB, Oldenburg, Media24, E4, Botswana Telecommunications, 88 (Argentinia), Primedia, Seeff, Broll, Jawitz, Engen, Stiint, ENS, Allan Gray, Wellness Warehouse, Domaine Du Mourchon (France), Iona, Beaumont Family Wines, ESC, Cederberg Wines, Osteopure (UK), 88 (US), H1 Capital, Brdige Capital, Morgenster, Agileworks,  Mugg and Bean, Akila Group, and currently Andile Solutions.

I invite you to explore how we can align your commercial realities with an authoritative market presence that builds trust and drives equity.

Let’s connect to discuss how we can unlock the true economic potential of your brand."

Head of Social Media

Her Approach

In a digital landscape often reduced to binary metrics—likes versus scrolls, clicks versus skips— Lana views social media through a broader lens. To Lana, a social feed is not merely a distribution channel but a living ecosystem where a brand’s culture meets human behaviour. By blending data-driven insights with a deep understanding of psychology and community dynamics, Lana ensures that digital narratives not only compete for attention but also capture it, translating a brand’s core values into digital spaces where culture and commercial reality align.

Her Qualifications

Lana holds a Bachelor of Marketing, specialising in Consumer Behaviour and Data Analytics. This academic foundation balances the art of storytelling with the science of consumer engagement.

Her Experience

With over 17 years’ experience navigating the fast-evolving digital landscape, Lana has specialised in building resilient online communities and designing social architectures. From conceptualising high-impact launch campaigns to steering long-term digital reputations, Lana brings a wealth of strategic agility to the team.

Her Clients

Over the course of an established career, Lana has brought digital and social expertise to a diverse portfolio of brands across sectors, including FMCG, the hospital industry, financial services, luxury retail, and corporate sectors.

Head of Design and Digital

Her Approach

Marthie is a multi-disciplinary designer, specialist website developer, and the creative engine driving the design and digital frontiers at white0000.com.

Bringing over 15 years of industry-leading experience to the team—having previously founded and directed an acclaimed digital studio, she operates on a core philosophy that separates the functional from the exceptional: while good designers hand over exactly what a client asks for, 

great designers dive deep to uncover what a business actually needs.

Her Qualifications

Marthie holds a BA in Communication and NAT Diploma from Open WIindows from the Art Academy. In her role as Head of Design & Digital, Marthie synthesises high-end visual art direction with advanced digital execution, translating complex strategic frameworks into elegant, high-utility brand ecosystems.

Her Experience

Her creative process centres on building deep, long-term partnerships with clients to gain true strategic alignment. She approaches every digital brief not just to build attractive material, but to solve foundational business problems with a fresh vision, operating with an inherent passion that drives rapid, high-initiative project turnarounds.

By maintaining the highest standards from conceptual art direction to meticulous user experience, Marthie blends strong concepts with incredibly refined execution. She brings brands to life through distinct visual stories that inspire engagement, optimise digital utility, and drive measurable economic results.

Her Clients

Her extensive portfolio spans corporate transformations—such as the conceptual re-branding and implementation for wellness giant i-BLOOM (the holding company for Placecol, Perfect 10, and Dream Nails)—to intricate packaging series for consumer products like the De Terra herbal hemp tea line for Pick n Pay shelves.