Designing the Lift the Eye website had three aspects portraying the minimalist nature of the wine, info about what makes the wine great and putting forward the causes that Lift the Eye and Ashton Winery support, such as Dancescape and The Zolani Youth Choir without having to dive deep into text but keeping the whole design simple and to the point.

Design
#0000
Role
Strategy/art direction/creative direction
Brief
Website design
Website